Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. Ĭlick To Tweet About Book Publicist Scott Lorenzīook publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. You can also watch an hour-long interview with C-SPAN’s Book TV and New York Times Book Review editor Pamela Paul from 2015. As long as your book has a unique twist, is well crafted, has an important message, or a new voice that must be heard, it stands a chance and is certainly worth sending in.įinal Recommendation: Watch the FOX-5 NY piece a few more times so you can really understand what the NY Times wants. The Bottom Line: While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. If you are sending a children’s book, please send it to the attention of the Children’s Book Editor. When things return to normal, if you would like to have your book considered for review, please send it to: Due to the volume of books we receive, we cannot respond to individual requests about our plans for coverage. If you wish to submit a book for review consideration, please email a PDF of the galley at least three months prior to scheduled publication to Include the publication date and any related press materials, along with links to NetGalley or Edelweiss if applicable. Keep up with their latest reviews by following Pamela Paul on Twitter at: From the NY Times Website:ĭuring the Covid-19 pandemic, The New York Times Book Review is operating remotely and will accept physical submissions by request only. That’s why a mention in the NY Times Book Review is so powerful. You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. They really love books and are doing exactly what they want to be doing,” she says.Īll NY Times book reviews are fact-checked for accuracy. ![]() “The kind of people that work at the Book Review are always excited to check out a book. Paul was asked whether critics ever get tired of looking at books. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains. We’re always on the lookout for new and interesting voices. “Only 1% of all the books we receive make the cut. ![]() While one book’s look lasts a few seconds, another book gets read cover to cover. The type of look each book gets, however, varies. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. She explained that the New York Times receives hundreds of books that would like to get reviewed each day. “We love the publishing industry and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light on this very common question. If your book gets reviewed by the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. ![]() You can expect to dish out even more if you’re a major publisher. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. One way to do it is to get reviewed by the New York Times Book Review. Many have one goal in common: To become a New York Times bestselling author. New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous ProcessĪs a book publicist, I talk to authors and clients on a daily basis.
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